Monday, September 23, 2013
Signing Off: We've Fled the Growlers and Turned Down the Heat
A growler can be a container for beer.
It can also be other things, none especially pleasant.
The Growler Station, a small chain, squirts "craft" beer into jugs and bottles that you can take home, or wherever it is you like to take your beer. But no matter what "growler" makes you think of, it's probably not as appealing as brew, which could be the reason that the Eighth Street Growler Station has ceased to squirt.
At least it could be according to the axiom of Signing Off, which holds that while a name can conceivably make a place, it can definitely break it. At the end of a miserable day, the word GROWLER in big orange letters doesn't seem like the thing to convince you that this is the place to escape all the world's growls.
If you agree, here are more places that may have made the same mistake.
If you disagree, your closest Growler Station is now in Columbus, Ohio.
Animal Crackers are for people, but this store was for dogs. Thus your expectations were frustrated before you walked in the door. So you didn't. Instead, you went somewhere else to find yourself some cookies. And then, if you needed dog food, you went somewhere else for that.
This was a spiffy gift store, and it lasted for twenty years. But even with all its letters it couldn't handle today's numbers. It couldn't have helped that many customers who wanted to recommend it couldn't pronounce it, unless they were fluent in Superman comics. Still, it survives in Jersey City.
And now they are.
Vintage New York always tries to understand.
GLASER'S BAKE SHOP HAS BEEN OPEN SINCE 1902 AND HAS NEVER FELT THE NEED FOR A MORE INVENTIVE NAME. READ ABOUT GLASER'S AND MORE THAN SEVENTY-FIVE OTHER CLASSICS FROM SIMPLER TIMES IN THE AMAZON TRAVEL BEST SELLER "DISCOVERING VINTAGE NEW YORK"!