By Mitch Broder
Among the obsessions of Vintage New York are the city's departed businesses that seem to have hastened their departure with the names they gave themselves.
So while others take the easy route of frequenting stores that are open, I stand alone outside the ones that are closed and ruminate on their signs.
"Nail One," for example, may be a popular goal, but maybe not the most inviting phrase to a woman in search of a manicure. Below are a few more places that went black before Black December, not that surviving would necessarily have done them any good...
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Signage Rule No. 1: Customers should be able to figure out what your name is...
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Everybody knows that you can't be The Big Cheese forever...
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Even now, people don't want to dine with the butler...
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Maybe this will be the last task that people don't do online...
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See Signage Rule No. 1, above...
Vintage New York wishes everyone better luck next time. |
Mitch!!
ReplyDeleteGreat story! These sign were very funny. I loved the way you put things!! One thing we all agree is that they all went out trying.
Great work Mitch keep it up!!
Peter
Exactly what was a Helianthus?
ReplyDeleteMight I point out that perhaps Nail One didn't appeal to enough men? Not only women get manis + pedis in these days of metrosexual men :-)
ReplyDeleteI am going to try DJHelianthus font for my next brochure title and see if I still maintain the client.
ReplyDeleteCan i point out that Nail One did not close down. I am frequent customer and they have just relocated after the crane incident and they are stil going strong. They have relocated to 295 Madison Ave
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